How To Double Every Dollar You Spend Advertising Your Accounting Practice

Is it possible to get a 2 to 1 return on investment for every dollar you spend on advertising your accounting practice? Johanna Laurent, President of says yes, such a goal is very achievable. “The question I ask accountants is, are you willing to spend $5,000 to obtain a single new client that pays $10,000 in billings to you in your first year’s relationship with that client,” says Laurent. “Of course they’re willing to do it because that’s a great investment,” offers Laurent. “Now, calculate how much you will earn when this same client decides to retain your services and pay you $10,000 in recurring billing every single year for the next ten years?”

According to Laurent, who heads up the nation’s largest accountancy marketing service, getting a 2 to 1 return on every dollar your accounting practice spends on advertising is not only possible but is essential. The fact is, thousands of accountants all over the country are already investing in marketing programs with that return two dollars for every one dollar they spend.

Although a 2 to 1 return-on-investment in the same year is an awesome return, some accounting practices are exceeding returns of 6 to 1 or more as members of “If you invest $25,000 in one of our marketing programs and generate $50,000 in annual billings from clients we introduce to you in that same year, that’s already an amazing return,” states Laurent. “Now consider the fact that many of the clients we refer to you will continue to pay you recurrently for the next ten years, then how much are you really earning on your original investment,” asks Laurent.

The residual income accountants are still earning from clients referred to them five or six years ago by is what makes the investment a truly remarkable one. According to Laurent, ‘residual income’ is the name of the game. “When you can spend a single marketing fee that is calculable and exact, and get back ongoing returns on investment that triple or even quadruple your original investment, each year for as long as ten years why wouldn’t you invest in something like that,” quips Laurent.

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This article was written by Omar Reed, a freelance business writer and financial analyst.

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