Why Non Profits Are Flocking To GoodAccountants.com

Among the many industries that have been negatively affected by the economy, not-for-profit organizations have been the most impacted and financially hard hit. Plummeting donations have forced many not-for-profits to close their doors despite a dramatic rise in the demand for their services resulting from high unemployment and widespread home foreclosures.

Some not-for-profit organizations however are finding much needed relief from their economic woes through GoodAccountants.com, the nation’s fastest growing online accounting service. According to Allie Lee Braswell, Pesident and Chief Executive Officer of the Central Florida Urban League, the greatest challenge facing not-for-profit organizations today is sustainability. “Having the operational dollars to be able to run the organization while targeting the programs that we are called to serve is the biggest challenge we face,” explains Braswell. After losing their finance director his finance committee decided they would outsource their organization’s internal accounting operations to an outside accounting firm and contacted GoodAccountants.com to find a firm for them.

Founded in 1910, the 101 year old organization is the oldest and largest community-based organization of its kind in the country. The National Urban League‘s storied history includes the leadership of such renowned civil rights activist as Whitney Young and Vernon Jordan while its current president, Marc Morial, is the former mayor of New Orleans. But no matter how old or well established a not-for-profit organization may be it still has to watch its bottom line which is why cutting costs while improving administrative control over their finances is so important.

“We specialize in helping some of the nation’s largest as well as smallest not-for-profit organizations cut their accounting and audit costs,” says Johanna Laurent, President of GoodAccountants.com. “By outsourcing their bookkeeping and accounting to one of our member accounting firms that can do the work faster and cheaper we are able to save them tens of thousands of dollars which they can instead use toward community outreach and other administrative services,” explains Laurent. “In some cases we have cut accounting and audit budgets in half and it’s making a huge difference in what these organizations are able to do with the savings,” she adds. “Being able to significantly reduce our accounting and audit costs is extremely helpful to our fiscal well being at a time when not-for-profit organizations are under tremendous economic pressure,” says Braswell. “GoodAccountants.com is one of the best things that could happen for a not-for-profit organization or for any organization for that matter that’s trying to cut their operational costs and improve their financial controls,” explains Braswell.

This article was written by Omar Reed, a freelance business writer and financial analyst

John Coggin Says GoodAccountants.com Has Been A Game Changer For His Accounting Practice

Certified Public Accountant, John Coggin, has been a member of GoodAccountants.com, the nation’s largest accounting referral service, for approximately two and a half years since joining on May 12, 2009.  Coggin says although he has yet to land a thirty or forty thousand dollar client, he still maintains that GoodAccountants has been a game changer for his accounting practice.  Notwithstanding, Coggin has been the beneficiary of twenty-nine new small business clients that have been sent to him from GoodAccountants.com over a two and a half year period.  Clients that pay him anywhere from $750.00 to $8,000 annually.  To date, he has realized more than $50,000 in new client billings from his two and a half year affiliation with GoodAccountants.com.

Coggin says he doesn’t believe he would have realized the same amount of billings over the same period of time had he relied solely on traditional ways to grow his practice such as through word of mouth.  ”It’s difficult to depend on word of mouth to get referrals from existing clients,” says Coggin.

“I actually came in contact with GoodAccountants.com through a telephone call I placed to them after looking on the Internet to hire some people to help me with my firm,” says Coggin.  ”While I was looking online I saw one of their advertisements and simply decided to give them a call and I’ve been with them ever since,” he adds.

As more and more accountants are turning to marketing as a way to grow their client base instead of purchasing existing practices from other accountants, GoodAccountants.com has emerged as the leading accountants’ marketing service in the country.  ”Our growth is directly related to a realization by accountants that purchasing an existing practice can cost as much as three times the gross billing which can depreciate by more than fifty percent once the practice has changed hands,” says Johanna Laurent, President of GoodAccountants.com.  ”Why pay three times the value for something that will only decrease in value once you own it, it’s just not good business sense,” adds Laurent.

With investments of $25,000 or more, GoodAccountants.com guarantees accountants a three to one return or $75,000 in billing.  Comparing these kinds of return versus buying a practice it is no wonder that accountants like John Coggin are staying put once they join the ranks of GoodAccountants.com.

This article was written by Omar Reed, a freelance business writer and financial analyst

Here’s The Difference Between GoodAccountants.com and other Marketing Firms

Dave Fultz, just like any other red blooded accountant, counts his money twice before he leaves the ATM machine and still wears a belt even though he’s wearing suspenders. So when he received a phone call from GoodAccountants.com offering him a client that sounded too good to be true, he almost hung up the phone.  But luckily Dave did not hang up and now he says there is a huge difference between GoodAccountants.com, the fastest growing online accounting service in the country, from everything else he has tried in the past to grow his practice. “Does it work for everyone, I’m sure it doesn’t because nothing works exactly the same way for everyone,” says Fultz, a Certified Public Accountant with Steger, Gowie & Co., Inc., a boutique accounting firm located in Chadds Ford, Pennsylvania. “GoodAccountants.com has worked phenomenally well for us,” says Fultz.

Fultz’s endorsement of GoodAccountants.com is echoed by Eugene Steger who is the managing partner of the firm. “It’s not just a sales pitch or matching a buyer with a seller,” says Steger. “They evaluate the customer’s needs and then they match them up with an accounting firm that can meet those needs or has experience in that particular area of practice,” he explains. “They methodically evaluate the client first, they look at the needs of the client, what the client is looking for and then evaluates that and matches that with one of the accounting firms in their network,” he adds.

When asked about buying other accounting practices to increase his client base Steger maintains GoodAccountants.com is a much better proposition. “When you’re buying practices you’re taking over for another accountant that has either retired, has died, moved away or has decided to leave the practice and many times you’re buying bad habits and you pay a multiple of earnings,” explains Steger. “Usually an accountant will pay three times the annual revenue to acquire a client whereas with GoodAccountants.com it’s at minimum a one-to-one ratio between revenues and my investment,” adds Steger.   After his firm’s initial investment  in a $5,000 membership level with GoodAccountants.com which returned him a $10,000 client Steger immediately upgraded to GoodAccountants.com’s Designated Service Provider (DSP) marketing program for an investment of $25,000 which comes with a guarantee of $75,000 in annualized billing. ” They’re bringing me three times the number of clients that I would normally have to pay for to buy clients from another retiring CPA or accounting practice,” says Steger.

Many accountants agree the guarantee GoodAccountants.com offers them is one of the most important differences that sets them apart from any other Internet marketing company because no one offers a guarantee when you buy advertising. Whether you’re buying a television commercial or a radio spot there is no other company on the planet that will offer you a dollar for dollar minimum guarantee on your investment as does GoodAccountants.com. “If you spend $5,000 with them they guarantee they will continue advertising and marketing for you until they get you at least that much in client billings,” says Richard Hayes, an accountant in Orlando, Florida who is also a member of GoodAccountants.com. “Once you become a Designated Service Provider (DSP) with GoodAccountants.com they offer you a three-to-one guarantee for every dollar you spend in advertising with them,” adds Hayes. “For $25,000 they guarantee $75,000 in yearly billings from the clients they refer to me,” says Hayes.

For more information about Designated Service Provider (DSP) marketing programs offered by GoodAccountants.com call 1(800) 505-7861 or click here.

This article was written by Omar Reed, a freelance business writer and financial analyst.

Thomas Crayton Says Nothing Has Brought More Money To His Practice Faster Than GoodAccountants.com

According to Thomas J. Crayton, a certified public accountant based in Sugar Land, Texas, nothing has brought more money faster to his accounting practice than has his membership with GoodAccountants.com. GoodAccountants.com is an online accountancy referral service that helps large and small companies find accounting professionals free of charge. For Crayton, it has become the vehicle that has produced more than $54,000 in billing in three months from three separate companies.

Crayton says Goodccountants.com has generated more revenues faster for his accounting firm than anything else in his 31 years of practice as an accountant. Having upgraded to GoodAccountant.com’s twenty-five thousand dollars Designated Service Provider (DSP) marketing program which guarantees him seventy-five thousand dollars in new billing, Crayton says buying a practice has been far less financially rewarding than his return on investment with GoodAccountants.com.

The problem with buying an accounting practice according to Crayton is it can cost more than one-hundred percent of your collectible billing and you can lose as much as sixty-percent of the clients. With GoodAccountants.com you’re starting off with a two-thirds discount on the cost; whereas you’re getting seventy-five thousand dollars in guaranteed billing for twenty-five thousand dollars. “Since these are new clients that are first starting out with you compared to someone else’s old problematic clients, GoodAccountants.com is a far better way to go,” says Crayton.

When first contacted by GoodAccountant’s Senior Consultant, Stephen Mack, about the opportunity to meet with the managers of a $5 million Belgium subsidiary company looking to retain new auditors for their annual audit, Crayton initially expressed skepticism. The meeting would result in Crayton engaging his first client from GoodAccountant.com paying him more than $17,000 in annualized billing.  “The engagement in reality is a multi-year contract that will ultimately pay more than $67,000 to Crayton’s firm,” says Patty Schoenfeld, Vice President of Client Services at GoodAccountants.com. “The day after I paid the $5,000 I met the client and it was sweet,” says Crayton referring to the cost of a membership with GoodAcountants.com. “Spending $5,000 to land a client paying you $17,000 makes you ask yourself the question how can you beat that,” says Crayton.

Become a member of GoodAccountants.com by December 31, 2011 and automatically lock in $10,000 in guaranteed billing click here.

This article was written by Omar Reed, a freelance business writer and financial analyst

Isaac Bundy’s Plum Accounting Holds 100% Closing Ratio With GoodAccountants.com

Isaac Bundy understands building a corporate image through brand development and is taking his impressive closing skills and grasp of marketing to new heights.  He’s doing it through Plum Inc., a boutique accounting practice nestled in the pristine suburb of West Jordan, Utah on the outskirts of Salt Lake City.   The acquisition of two new corporate clients from GoodAccountants.com with combined annual billings of $56,400 has landed Bundy among  the highest closing ratio of thousands of accountants across the country that comprise the GoodAccountants.com network.

A member of GoodAccountants.com since August 2011, Bundy says he is now able to grow his practice at a much faster pace using the unique advertising platform that is offered to accountants all over the country by GoodAccountants.com, the nation’s largest accountancy referral service.

Few can argue with the fact that Bundy is skillfully building one of the fastest growing accounting practices in Salt Lake County. “Isaac Bundy is not only a master closer and  promoter of his own brand, he also possesses a deep sensitivity to people,” says Johanna Laurent, President of GoodAccountants.com.  According to Laurent, Bundy brings the correct mindset to his meetings with prospective clients which fuel his propensity to close deals.   ”He knows exactly what to say and do when he meets with the owners and managers of the various companies that we have introduced him to and he always walks out with the sale,” adds Laurent.  Unlike many accountants who fail to “listen” to the client’s needs, Bundy on the other hand becomes a sounding board through which business owners can share their daily challenges.  “We don’t bill them for every little thing they call us to ask a question about but instead prefer working on a flat rate basis with our clients,” says Bundy.   He also provides a quality service at the right price.

“In the past month he has closed two out of two great clients we have put him in front of with annualized billings of more than fifty-six thousand dollars,” says Al Chisolm, a senior business consultant with GoodAccountants.com.  “He is a problem solver and gives our clients a sense of direction as well as a feeling of comfort when he meets with them, which is evident from the feedback I’ve received from the business owners after they have met with him,” adds Chisolm.  “All of the advertising and marketing that one may do for an accountant can prove futile if the accountant cannot close the deal,” says Chisolm.  “This guy is a closer,” he quips.

This article was written by Omar Reed, a freelance business writer and financial analyst

Jeff Unalp of UMBCPA LLC Closing In On $75,000 In Billing From GoodAccountants.com

Jeff R. Unalp and Guy E. Black are the principals of UMBCPA LLC, a boutique accounting practice based in Walnut Creek, California. A member of GoodAccountants.com since April 2011, the firm’s first referral from GoodAccountants to meet with a local San Francisco Bay area entrepreneur, who owns nine gas stations with 43 employees, would result in a complete bust.  Before their Account Manager at GoodAccountants.com could establish the appointment, the business owner would find an accountant on his own and then refuse to meet with their firm.

It would be almost two months later, before Jeff would receive a telephone call from Senior Business Consultant, Al Chisolm, regarding a local grocer that was looking for a bi-lingual, outsourced comptroller to replace his accountant. After meeting with the business owner, Jeff would quickly land the engagement as the outsourced CFO of two retail grocery establishments with combined sales of $8 million and annualized billings of $42,000.

“Although it took more than a month and a half for another great lead to come along, Jeff never panicked when the first client did not work out because he understood he was not purchasing a specific client from us but in fact was signing up for a six-month advertising and marketing program,” says Al Chisolm. “Some accountants lose sight of the fact that sometimes the client that catches their attention and motivates them to join our network for whatever reason may not be among the ones they get,” explains Chisolm.

With another potential $15,000 to $20,000 dollars GoodAccountants.com yearly engagement with a Los Angeles based production company that scores musical compositions for TV sitcoms, Jeff Unalp is closing in on his firm’s first $75,000 in guaranteed billings from GoodAccountants.com’s Designated Service Provider (DSP) marketing program. “When the first referral fell through, GoodAccountants referred several smaller clients to us which we engaged for a few thousand dollars before we landed the larger client for $42,000 in yearly billings,” says Unalp. “We made a total of $45,000 on our first $5,000 investment with them so we decided to upgrade to their Designated Service Provider (DSP) marketing program which guarantees $75,000 in annualized billings for a cost of $25,000,” explains Unalp. “Rather than purchasing a practice where many of the clients may already be unhappy with the quality of service, in my opinion this is a far better way to grow your practice,” says Unalp.

For more information about Designated Service Provider memberships with GoodAccountants.com please contact Al Chisolm at 1 (800) 505-7861.

This article was written by Omar Reed, a freelance business writer and financial analyst

U.S. Marshals Seize GoodAccountants.com Opportunity

For the second time in four months, GA Insider has returned to the Bloomfield, Connecticut offices of Roger Bennett, a certified public accountant who has become a Designated Service Provider (DSP) with GoodAccountants.com, the nation’s largest accountancy referral service. Bennett, who was first contacted by Senior Business Consultant, Al Chisolm back on October 21, 2010 has booked $105,000 in recurring, annualized billings from clients referred to him over an eight month period by GoodAccountants.com.

One of the clients that Bennett has landed through GoodAcccountants.com is an $85,000 yearly billing with the United States Marshal’s Office in Washington, D.C. “I got a call from Washington, D.C. from someone from the U.S. Marshal’s office and he wanted to know if GoodAccountants.com could help find an accountant whom they could work with in managing several federally seized businesses,” says Al Chisolm. “After a battery of phone calls with various officials within the U.S. Marshal’s office they were convinced that we had some of the best accountants in the country in our nationwide network and asked us to arrange contact with several of our member firms which they could interview,” adds Chisolm. “I’m happy for Roger because he’s a great guy to work with and he completely understands the marketing process as well as how to close the business owners I’ve put him in front of,” explains Chisolm.

Now with a pending outsourced comptrollership engagement with billings of $45,000 from another company recently referred to him by GoodAccountants, Bennett is closing in on his first $150,000 in guaranteed billing from his DSP membership. “I’m starting to feel like a movie star instead of a boring, old accountant,” says Bennett referring to the notoriety he’s received from the coverage that is all over the Internet about the clients he’s landed from GoodAccountants.com. “The first two marketing programs I signed up for with GoodAccountants, they filled the bucket rather quickly so I decided to go for their $50,000 DSP program which guarantees $150,000 in billing,” says Bennett.

With a growing number of its members now upgrading to its Designated Service Provider marketing programs, GoodAccountants.com has set its sight toward tapping other governmental agencies that require the services of outsourced accounting professionals. “We are in talks with several agencies regarding the outsourcing of certain aspects of their accounting operations to accounting firms that are in our network,” says Johanna Laurent, President of GoodAccountants.com. “What many large and small companies are discovering is they can outsource their internal accounting to independent accounting firms that can do the work faster and less expensively than doing it themselves,” explains Laurent. “With the advent of cloud accounting and online bookkeeping, distance is no longer a factor for accountants who have embraced the internet,” adds Laurent.

For more information about Designated Service Provider memberships with GoodAccountants.com please contact Al Chisolm at 1 (800) 505-7861.

This article was written by Omar Reed, a freelance business writer and financial analyst

GoodAccountants.com Partners With CPA Site Solutions

GoodAccountants.com has officially announced its partnership with CPA Site Solutions to build state of the art websites for all of the accountants in its nationwide network. “We feel CPA Site Solutions offers the very best website development packages available anywhere today and have decided to partner with them to develop a website for every single accountant that does not have one and is a member of our organization,” says Johanna Laurent, President of GoodAccountants.com.  “After we build the website we’re going to give it to the accountant free for two months to test drive it,” explains Laurent.

GoodAccountants.com is the nation’s largest accountancy referral service offering a full array of accounting services to business owners and individual taxpayers provided by its nationwide network of accountants.  As a leader in Internet marketing, GoodAccountants.com has developed a number of web based tools that increase visibility for accountants throughout the Internet.   The company is also committed to promoting its accountancy referral services across social networking websites such as Linkedin, Facebook and Twitter.  “The Internet has now become the predominant way in which we interface with each other whether it’s through texting, emailing or electronic conferencing and we are positioning our accountants to be able to take full advantage of this phenomenon,” says Laurent. “The mobile Internet through smart phones and computerized notepads has changed the game forever and there’s no going back,” adds Laurent.

Accountants can now have a website developed without any upfront costs or long term contractual commitments while enjoying a free sixty-day trial period which they can walk away from without any penalty whatsoever.   Website development costs are amortized along with hosting fees and begin as low as $49.50 per month, allowing the full cost of the website to be spread over many years as opposed to having to pay upfront.   “It’s an excellent way for accountants to immediately obtain a web presence with a website that is specifically designed to attract new clients,” says Laurent.   “We see websites everyday that are so poorly designed that when we share them with prospective clients they tell us they have no interest in meeting with the accountant,” she explains.

When an accountant’s website is poorly designed it can often serve as a deterrent to prospective clients instead of inducing them to take the next step forward to contact the accountant.  ”Choosing the wrong colors, poor layout, along with the use of cryptic language when describing the accountant’s services are just a few of the things that turn off prospective clients,” says Laurent.  ”When I saw one of the accountant’s in our network using red font against a black background throughout his website I could not help but ask him to allow us to reconstruct it for him because the color red in the accounting world signifies loss and should never be used on an accounting website,” explains Laurent.  ”Any website without a pristine photograph of the accountant to me is unacceptable since most people want to know the person to whom they are giving their most sensitive information,” adds Laurent.

Many accountants do not understand the importance of having a well designed website through which prospective clients can easily navigate and that readily provides the important things that business owners look for when assessing the accountant to whom they will entrust their business.  “If your website makes your accounting practice look smaller than it really is it may be limiting you to only small clients,” says Laurent.  “If you’re a sole practitioner looking to attract larger clients who pay accounting fees exceeding $25,000 or more then your website shouldn’t look like you’re too small to handle their volume especially if that clearly is not the case,” explains Laurent.  ”We’re now integrating a ‘click to call‘ button on the websites we build for our members that will give business owners and individual taxpayers direct access to the accountant through a telephone call that can be launched directly from the accountant’s website, during which they can ask questions or book an appointment,” says Laurent.  ”This new tool is completely compatible with our proprietary marketing system and will substantially increase client conversions for our members,” says Laurent.

For the next ninety-days GoodAccountants.com is offering an additional free month of membership in its national network to every accountant who signs up for a website through its offering with CPA Site Solutions.  To learn more about a free sixty-day trial website along with one free month of membership in GoodAccountants.com please click here.

This article was written by Omar Reed, a freelance business writer and financial analyst

Accountants Complaining About GoodAccountants.com?

GoodAccountants.com has just released its latest version of GA Access 3.0 which now integrates a ‘click to call’ button that allows its website users nationwide to connect with an accountant within seconds to ask a question or book an appointment. The tool has added another dimension to the company’s efforts to convert passive web-surfers into real ‘live’ paying customers for its nationwide network of accountants. “The only complaint we’ve heard so far from some of our members about this new tool is what took us so long to implement this feature,” says Johanna Laurent, President of GoodAccountants.com. “It’s an awesome tool and it’s already showing results in terms of connecting business owners who come to our website with accountants who are in our network,” adds Laurent.

What GoodAccountants.com has done is strategically placed a powerful ‘call to action’ right under the noses of their website users which prompts them to reach out and touch an accountant during those moments when they’re most seriously thinking about engaging the services of an accounting professional. “We find that business owners can sometimes be very impulsive particularly after experiencing a bad day that perhaps culminates with them having to write a check to the IRS which they may not have anticipated writing,” says Laurent. “That’s generally the time they’re blaming their accountant for a lack of tax planning and may feel the need to get a second opinion and our ‘click to call’ button is right there in front of them, helping them make that decision to contact one of our guys,” explains Laurent.

GoodAccountants.com is the nation’s largest accountancy referral service dedicated to helping business owners and individual tax payers find the right accounting professional for their business and or personal needs. The company has thousands of accountants nationwide that comprise their network of service providers with whom they match with business owners and individual tax payers that frequent the GoodAccountants.com website. GA Access is a suite of software tools developed by GoodAccountants.com to assist accountants with building their client base primarily with business owners and individual taxpayers that utilize the Internet in their search for local accountants.

By simply logging into GA Access with a unique user name and password, member accountants are able to view and retrieve leads in real time that are assigned to them from GoodAccountants.com’s website. With this new ‘click to call’ feature, website users can now contact the accountant directly without having to go through a customer service representative. The GA Access system captures the name and telephone number of each caller and saves the information within the accountant’s call log allowing a call back to the website user at a time that is convenient for the accountant. GoodAccountants.com also develops a profile page for each of its member accountants which features a photograph of the accountant, travel directions to the accountant’s office, a link to the accountant’s website and even accommodates video presentations that feature the accountant and highlights services and areas of expertise. “We promote our accountants’ profile pages all across the Internet to attract more business for them that is independent of our marketing efforts,” says Laurent. “In most cases, the GoodAccountants.com Profile Page we build for our accountants will rank higher than the accountant’s own website so that when someone types in the accountant’s name at almost any search engine their GoodAccountants.com Profile Page will be the very first result.” explains Laurent. Among the tools that GoodAccountants.com offers its member accountants is “geo-targeting” which aids the company with zoning in on an accountant’s zip code to effectively find audit and tax clients. For more information about GoodAccountants.com and GA Access go here.

This article was written by Omar Reed, a freelance business writer and financial analyst

Jim Kmetz, CPA Reviews GoodAccountants.com’s Performance Over Three Year Period

Jim Kmetz has been an accountant for the past forty years and maintains a small CPA accounting practice in Willowbrook, Illinois, a western suburb of Chicago.  Kmetz became a member of GoodAccountants.com in the fall of 2008 and has maintained his relationship with the company ever since.  Over the past three years says Kmetz, he has received numerous referrals from GoodAccountants.com of which many have turned into some of his best clients.  “The first referral they set me up with did not work out because of a personality clash between myself and the business owner which became evident during the interview that it wasn’t going to work out,” says Kmetz.  “But I stuck with GoodAccountants and over the past three years they have provided me with approximately thirty clients, all quality clients with nice sized businesses,” explains Kmetz. 

Among the clients GoodAccountants.com has referred to Kmetz has been a dentist with annual billings of approximately $2,500 to $3,000.  Another is an owner of a Federal Express mailbox store also with recurring annual billings at between $2,500 and $3,000.  Another client referred to Kmetz by GoodAccountants is a long distance trucker and a fourth an insurance investigator both with recurring annualized billings at between $2,500 and $3,000.  “All the clients they have referred to me have been high quality small businesses along with about ten tax return clients,” adds Kmetz.

What Kmetz has to say about other accountants who do not believe in the value of the Internet as a source for obtaining quality clients is they are probably not serious about growing their practice.   The trends are clear for anyone who has been an accounting practitioner for any length of time says Kmetz, that fewer and fewer clients are coming from the phone book.  “Over the last few years I don’t believe I’ve gotten one referral through the phone book,” say Kmetz.  “Today, everybody is on the Internet,” he adds.

Kmetz says he immediately abandoned his plans to purchase a small accounting practice when he was recently approached by GoodAccountants.com, Senior Business Consultant, Al Chisolm to upgrade his marketing program to that of a Designated Service Provider which requires a $25,000 investment.  His rationale was the small accounting practice which was valued at $60,000 would cost him $90,000 whereas GoodAccountant’s DSP marketing program automatically guaranteed him $75,000 in billing for only a $25,000 investment.  “The decision to go with GoodAccountants.com over purchasing the small accounting practice I was contemplating was a no brainer since they’ve already proven to me that they can deliver the clients,” says Kmetz.

This article was written by Omar Reed, a freelance business writer and financial analyst

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