On August 1, 2011, Certified Public Accountant, Bill Caldwell received a phone call from GoodAccountants.com regarding a local, not-for-profit organization that was looking for a new audit firm to perform their annual audit. Paying $25,000 for their audit, the 501(c)(3)organization was also willing to enter into a three year contractual arrangement with the new audit firm.
Enticed by the prospect of engaging a new audit client that was willing to pay his firm $75,000 over the next three years, Caldwell decided to take a chance on purchasing a $5,000 membership with GoodAccountants.com. But shortly after Caldwell paid his membership fee he learned the not-for-profit organization had decided to stay with their old accountants. Although the news was extremely disappointing to Caldwell he figured the guarantee he was provided by GoodAccountants.com secured his $5,000 investment.
But how good is a guarantee that comes without a date certain upon which it must be fulfilled? “The best way to answer that question is to look at what has happened with Bill Caldwell,” says Johanna Laurent, President of GoodAccountants.com. “Although it has taken him about 18 months to earn $27,000 on his $5000 investment with GoodAccountants.com and realize the guarantee we offered him, it’s still a great investment,” she explains. “Earning more than five times your money within an 18 month period would be considered a phenomenal investment by any money manager,” she adds. “Although Bill did not get the initial client we called him about he did engage a wealth management company from us that needed three years of 401K audits,” explains Laurent.
The fact is, very few advertising agencies will offer any kind of guarantee to its clients regardless to the size of the account since such arrangements generally prove unprofitable. GoodAccountants.com does offer a performance guarantee to member accountants which guarantees the company will continue advertising on their behalf until such time the earnings guarantee is realized. The company offers a $50,000 billing guarantee for members who spend $25,000 in advertising and a $100,000 billings guarantee for members who spend $50,000 with them in advertising. For more information about guaranteed billing programs that are offered by GoodAccountants.com click here.
To see and hear Part I of Bill Caldwell’s review of GoodAccountants.com click here.
This article was written by Omar Reed, a freelance business writer and financial analyst.