Why Non Profits Are Flocking To GoodAccountants.com

January 15, 2012 by Insider  
Filed under Featured, Stories

Among the many industries that have been negatively affected by the economy, not-for-profit organizations have been the most impacted and financially hard hit. Plummeting donations have forced many not-for-profits to close their doors despite a dramatic rise in the demand for their services resulting from high unemployment and widespread home foreclosures.

Some not-for-profit organizations however are finding much needed relief from their economic woes through GoodAccountants.com, the nation’s fastest growing online accounting service. According to Allie Lee Braswell, Pesident and Chief Executive Officer of the Central Florida Urban League, the greatest challenge facing not-for-profit organizations today is sustainability. “Having the operational dollars to be able to run the organization while targeting the programs that we are called to serve is the biggest challenge we face,” explains Braswell. After losing their finance director his finance committee decided they would outsource their organization’s internal accounting operations to an outside accounting firm and contacted GoodAccountants.com to find a firm for them.

Founded in 1910, the 101 year old organization is the oldest and largest community-based organization of its kind in the country. The National Urban League‘s storied history includes the leadership of such renowned civil rights activist as Whitney Young and Vernon Jordan while its current president, Marc Morial, is the former mayor of New Orleans. But no matter how old or well established a not-for-profit organization may be it still has to watch its bottom line which is why cutting costs while improving administrative control over their finances is so important.

“We specialize in helping some of the nation’s largest as well as smallest not-for-profit organizations cut their accounting and audit costs,” says Johanna Laurent, President of GoodAccountants.com. “By outsourcing their bookkeeping and accounting to one of our member accounting firms that can do the work faster and cheaper we are able to save them tens of thousands of dollars which they can instead use toward community outreach and other administrative services,” explains Laurent. “In some cases we have cut accounting and audit budgets in half and it’s making a huge difference in what these organizations are able to do with the savings,” she adds. “Being able to significantly reduce our accounting and audit costs is extremely helpful to our fiscal well being at a time when not-for-profit organizations are under tremendous economic pressure,” says Braswell. “GoodAccountants.com is one of the best things that could happen for a not-for-profit organization or for any organization for that matter that’s trying to cut their operational costs and improve their financial controls,” explains Braswell.

This article was written by Omar Reed, a freelance business writer and financial analyst

John Coggin Says GoodAccountants.com Has Been A Game Changer For His Accounting Practice

January 8, 2012 by Insider  
Filed under Featured, Stories

Certified Public Accountant, John Coggin, has been a member of GoodAccountants.com, the nation’s largest accounting referral service, for approximately two and a half years since joining on May 12, 2009.  Coggin says although he has yet to land a thirty or forty thousand dollar client, he still maintains that GoodAccountants has been a game changer for his accounting practice.  Notwithstanding, Coggin has been the beneficiary of twenty-nine new small business clients that have been sent to him from GoodAccountants.com over a two and a half year period.  Clients that pay him anywhere from $750.00 to $8,000 annually.  To date, he has realized more than $50,000 in new client billings from his two and a half year affiliation with GoodAccountants.com.

Coggin says he doesn’t believe he would have realized the same amount of billings over the same period of time had he relied solely on traditional ways to grow his practice such as through word of mouth.  ”It’s difficult to depend on word of mouth to get referrals from existing clients,” says Coggin.

“I actually came in contact with GoodAccountants.com through a telephone call I placed to them after looking on the Internet to hire some people to help me with my firm,” says Coggin.  ”While I was looking online I saw one of their advertisements and simply decided to give them a call and I’ve been with them ever since,” he adds.

As more and more accountants are turning to marketing as a way to grow their client base instead of purchasing existing practices from other accountants, GoodAccountants.com has emerged as the leading accountants’ marketing service in the country.  ”Our growth is directly related to a realization by accountants that purchasing an existing practice can cost as much as three times the gross billing which can depreciate by more than fifty percent once the practice has changed hands,” says Johanna Laurent, President of GoodAccountants.com.  ”Why pay three times the value for something that will only decrease in value once you own it, it’s just not good business sense,” adds Laurent.

With investments of $25,000 or more, GoodAccountants.com guarantees accountants a three to one return or $75,000 in billing.  Comparing these kinds of return versus buying a practice it is no wonder that accountants like John Coggin are staying put once they join the ranks of GoodAccountants.com.

This article was written by Omar Reed, a freelance business writer and financial analyst