Here’s How To Recession Proof Your Accounting Practice

“Acres of Diamonds” is a story that was purportedly recited more than 5,000 times by Russell Conwell, a Baptist Preacher.  The story is about a Turkish farmer, Ali Hafed, who sells his farm to pursue his fortune after becoming enthralled with a Buddhist priest who convinces him that diamonds hold the ultimate key to great power and wealth.   After many unsuccessful and exhaustive years searching the world for his “Acres of Diamonds” in frustration Ali Hafed throws himself into a river and is never to be seen or heard from again. While at the very same moment the man to whom he had sold his farm stumbles upon a huge diamond just beneath his feet as he walks in a garden planted years earlier by Hafed.

Had Hafed remained at home and in his own garden instead of trekking across strange lands only to endure hunger, pain and suffering he would have found his “acres of diamonds” which had been right under his feet all the time.

Most of us at one time or another have become Ali Hafed and have looked everywhere for success instead of looking for it right underneath our feet.   Today for many accountants across the country like Russell Nay, a sole practitioner based in North Las Vegas, Nevada, the Internet has become a personal ‘acres of diamonds’.   Nay says he has found success so close to home that he rarely ever has to leave the house except to meet new clients that are delivered directly to him by GoodAccountants.com through his laptop computer.   “I became a member of GoodAccountants.com on February 17th of this year and here it is March 20th and I’ve already received about $10,000 in potential billing and it has more than doubled the amount I paid in and things have been going very well,” says Nay

For accountants operating accounting practices that have fallen on hard times as a result of the current economic recession which has robbed them of as much as 30% to 40% of their client base the Internet may be the answer they’re looking for.   Increasingly plagued by slow payment from cash strapped clients along with the stress of long grueling hours that must be endured each tax season many accountants are looking for alternative ways to sustain their income year round.   Accountants who wish to attract new clients can do so by tapping into the ground swell of tens of thousands of key word searches that are conducted each month by business owners who search for local accountants throughout the year using the Internet.

GoodAccountants.com offers a cost-effective, high-tech solution for accountants who wish to expand, maintain or rebuild their client base and generate income year round through its new GA Access portal;  a new platform designed for accountants that delivers website users to them minutes after they request a referral from GoodAccountants.com.

To obtain more information on how your accounting practice can take advantage of this new technology to increase your billings call 1 (800) 505-7861.

To watch the full reality television episode you must become a free subscriber to GA Access.

Twelfth Largest Accounting Firm Joins GoodAccountants.com

When one of the world’s largest seafood companies retained GoodAccountants.com to find new accountants that could replace the Big Four accounting firm whose services they had been using the search would require the careful vetting of a number of large regional accounting firms.   With sales of more than $300 million and operations in the United States and Canada, the world-wide seafood distributor would require GoodAccountants.com to identify a firm that could provide the same level of professional services as a Big Four accounting firm including having an international reach while also having a capability of maintaining a more personalized relationship than most large accounting firms are capable of providing.

“Our client had told us they were paying in excess of $700,000 annually in accounting fees but felt they were just not getting the service,” says Johanna Laurent, President of GoodAccountants.com.  “I immediately assembled our top people and we began very intensely researching all of the large accounting firms in the New York, New Jersey and Connecticut tri-state area that we felt could provide our client the highest level of service and it was Amper, Politziner and Mattia, Certified Public Accountants and Consultants who kept coming up for us,” adds Laurent.

Ranked by Crain’s as the twelfth largest accounting firm in the New York regional area, Amper, Politziner and Mattia is one of the fastest growing accounting firms in the country.   With more than $120 million in revenues and 600 employees, Amper’s chairman Phil Politziner is quick to point out that his firm has grown organically which is a direct result of its ability to attract top talent and deliver an array of key accounting services to its clients among whom are some of the nation’s largest corporations.  Headquartered in Edison, New Jersey the firm has offices throughout New Jersey, New York and Pennsylvania and is a prominent member of Baker Tilly International a professional network of 147 accounting firms in 104 countries throughout the world.  Amper, Politziner Mattia is also one of the top audit firms in the country and provides audit services to private and public corporations of all sizes.  The firm also services a long list of not-for-profit organizations and is the only accounting firm in the history of the state of New Jersey to guide a major hospital out of bankruptcy.

“I believe one of Amper’s greatest assets is their chairman, Phil Politziner,” says Johanna Laurent.  “Phil has an amazingly friendly personality and his smile is disarming and more than anything he engages as well as relaxes people which is a powerful attribute to have when you’re first meeting a potential client,” adds Laurent.  “When we obtained feedback from our client after their meeting with Phil and his team they told us Phil’s first question to them was ‘how can we help you?’ which meant a lot to them,” she adds.    “I’m very comfortable referring Phil and the folks at Amper to our clients because personality sometimes is a big factor in the equation when a client is considering retaining the accountants that will guide them through the myriad of tax and accounting issues that affect their business,” says Laurent.

To watch the full reality television episode filmed on location at Amper, Politziner and Mattia in Edison, New Jersey and hear Phil Politziner recount the early days at Amper you must become a free subscriber to GA Access.